It adds ease to the buying process for customers who have a clear idea of what they are looking for. This makes it easy for customers to search for and find their products. Keeping each board focused on a single theme directs traffic towards the board that best targets each follower’s needs. Urban Barn Makes It Easy for Customers to Shop Their Boards Taking a cue from Pinterest popular pins, they based their pinning strategy on pins organized by colour (‘Dijon’, ‘Wasabi’) in addition to those labelled by use (‘Living’, ‘Sleeping’). Urban Barn boards are organized in a manner that makes it easy for their user to find their products. How Does Urban Barn Use Pinterest Boards to Creatively Promote their Products? Their business profile lists their location as ‘Vancouver, BC’ and is verified with links to Twitter and the company website in their bio.Ģ5 Boards 659 Pins 9 Likes 2,127 Followers 53 Following In this article I’ve complied a list of 5 businesses that are using Pinterest boards to creatively showcase their products. Pinterest users have been shown to spend more per purchase than users from other social networks – and the popularity of Pinterest only continues to grow.īut how do you use Pinterest to promote your products in a way that drives new traffic and sales?

Businesses are increasingly taking advantage of Pinterest’s ability to drive traffic to their website and new sales.

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